Market-led Product Design
 

LOGBOOK 

End Users Make Great Designers.

How a Nurse and a Technical Logistician formed part of a design team for our collaboration with Médecins Sans Frontières (MSF).

 
DSC_0070_web.jpg
 
Where Do Good Ideas Come From?.png

Successful solutions require us to reach beyond the comfort of our own assumptions: to engage with people and reimagine their circumstances to be much better.

At Fearsome we deliver these solutions through marketable products; twinning market-led innovation with technically rigorous product design.