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FEARSOME NEWS! Interview with our newly appointed business strategist Gregg Draudt


Fearsome news

We are thrilled to introduce Gregg Draudt, our newest addition to the Fearsome team as our new Business Development Consultant. With over 20 years of invaluable experience under his belt, Gregg joins us with a wealth of knowledge and expertise in the field.


Based in the vibrant city of Boston, Gregg is poised to spearhead our expansion efforts into North America, particularly in the realm of medical device consultancy services. Having received more than 50 patents, Gregg brings a profound understanding of innovation and the intricate process of bringing successful products to market. His track record as a successful business developer, coupled with his leadership in guiding product design teams, positions him as a catalyst for our clients' success.


We asked Gregg some questions about his experience and role with Fearsome so far.


Can you tell us a bit about your background and what led you to your current role?


I have been lucky enough to work as a product designer, global design director, and client interface leader for some of the most innovative firms in the world, including IDEO, Cambridge Consultants, Radius/Jabil, and Essential/PA consultants. Along the way, my involvement in human-centred qualitative research, concept creation, and product development programmes has resulted in over 50 patents, including medical devices, industrial equipment, consumer products, and office furniture. I have worked in teams with like-minded creators - including mechanical and electrical engineers, human factors engineers, industrial designers, and many other technical specialists – and together we have delivered many disruptive innovations for our clients. These experiences have taught me that the uncovering of user insights is the soul of profound innovation.


What attracted you to this particular role at Fearsome?


When I first had the opportunity to work with the Fearsome team a few years ago, I was deeply impressed by the team’s responsiveness and commitment to discovering innovative solutions. I was also very taken by their attitude, character, and approach. They immediately went deep into solving the problem and worked tirelessly until they discovered innovative and practical solutions. The opportunity to help more people hear about Fearsome, especially here in the US, really appeals to me. I feel like I can help get the word out so that more people can experience the benefits of the Fearsome approach.


What are your short-term and long-term goals within the company? How do you envision contributing to the company's objectives?


I would love to use my experience to help Fearsome wherever possible – from making introductions and developing product briefs, to helping both clients and team members find success by making sure the truly important questions have been answered. I enjoy engaging with CEO's as well as junior team members and uncovering the path to game-changing innovation.

My goals are simple and I look forward to:

  • Helping Fearsome find new markets

  • Having a positive impact on our clients’ projects

  • Being a valuable part of the Fearsome team


Taking on this role is a big deal for Fearsome, as we want to grow our market in the U.S. Can you tell us what you see as the biggest challenges and opportunities in your role here?


The challenge is straightforward - how can I help MedTech start-ups and strategics in the US (and elsewhere) realise that Fearsome is the right choice for both user-centred creativity and remarkable technical efficiency. The opportunity is to help Fearsome connect with that market and find great new projects. I know that clients find it enjoyable working with Fearsome and that the team delivers high value results. My job is to discover which companies can most benefit from this special experience - and then to help them see that Fearsome is the perfect partner for realising their bespoke surgical tools, drug delivery devices, and diagnostic products.

 

What do you think it takes to create an innovative and successful medical device product? Any tips or examples from your previous experience?   


In my experience, the first step is helping our clients clearly define what success would look like and make sure we are asking the right questions.

It is a process of discovery that starts with:

  • properly researching the needs and wants of our customers, patients and stakeholders

  • working through what is technically feasible

  • clarifying what it means to be safe and effective in the constraints of the use environment and larger context

With that information, you can start to define the real questions and begin exploring possible solutions. (If you try to come up with solutions before going through the process of gathering all that information - the risk is ending up with a perfect solution to the wrong question.) The problem statement should continue to evolve as you learn more through iterative prototyping and feedback from stakeholders. Only by going through the proper development process can you discover what the true problem or solution is - and find the innovative magic that results.


Outside of work, what are some of your interests or hobbies?


My greatest joy comes from cherishing moments with my family—exploring new destinations, witnessing my boys' growth, and sharing laughter along the way. Soccer has been a lifelong passion of mine, particularly the tradition of watching Liverpool matches on Saturday mornings here in the US, paired perfectly with my first cup of coffee. I also relish the tranquillity found in long bike rides across central Massachusetts and along the picturesque shores of Cape Cod. Moreover, I find immense satisfaction in the art of creation, whether it's crafting furniture or restoring vintage Eames chairs, breathing new life into timeless pieces.


US Expansion

"I am excited to bring Fearsome’s unique capabilities and approach to my network in the U.S.," added Gregg. "I am looking forward to working on many projects together."


Gregg’s appointment marks a significant milestone for Fearsome as it seeks to strengthen its presence in the U.S. market and continue delivering cutting-edge innovation to clients worldwide.




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