An Innovation Framework
People often think of product development as coming up with an idea, then developing that idea into a ‘thing’. In reality this view is limiting because it doesn’t provide a framework for generating the ideas in the first place, or for knowing if that ‘thing’ is what people really want.
Companies who have launched off the back of one successful product may find themselves with no structure in place to create their next revolution. And eventually product development can become reactionary, based mainly on tweaks or performance enhancement requests from customers.
Your clock is a gift, and we hope it comes in handy for keeping track of time. But a clock also represents motion, change and potential. And we'd like to use it to introduce you to a useful framework for a bolder, more intentional type of innovation. One that doesn't wait for the next change request or Eureka moment, but instead puts businesses in a position of leadership.
We call this type of innovation Futuremaking. And the pictorial on your clock face is the beginnings of it.